Reels, Shorts, TikTok, how an SMB can benefit without a big production.
Why the format took over
Instagram, Facebook, TikTok and YouTube all push vertical video under a minute. This is not a trend: it is the format platforms show to people who do not follow you yet. Right now it is the cheapest way to get discovered.
What works for a small business
Show the work. A shot of your workshop, an order being packed, a common question answered in twenty seconds. The clips that perform best for shops are almost never ads: they are cleanly filmed slices of the everyday.
The mistakes that cost you views
Too much information in one clip. An opening that explains instead of showing. Text too small for a phone. And horizontal framing, which gets cropped and loses half the image. One message per video, vertical, is the rule.
How to produce it without losing weeks
We shoot several clips in one go and hand you a batch you publish over several weeks. Our Short / Reel package is $330: one shoot day, a month of content. It is the best effort-to-result ratio we know right now.